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Hypercritic | Innovative Storytelling Formats to Amplify Culture, Creativity, and Impact
A Boost of Creativity for Companies, Museums, and Public Institutions
Hypercritic is a digital and live media platform that transforms how we experience culture. We work with museums, public institutions, and companies to create immersive, cross-disciplinary journeys through the arts – from exhibitions and live events to editorial projects and multimedia formats.
Each project is designed to connect heritage and innovation, high culture and pop culture, reaching diverse audiences through a fresh, inclusive, and emotionally resonant approach.
Museums and Cultural Institutions
Engage new audiences, amplify your collection, create meaningful cultural experiences
We help museums and galleries reimagine their collections through interactive, multimedia content that travels across disciplines: literature, cinema, video games, fashion, music, photography and more.
→ Digital Exhibitions and Cultural Playlists
Discover our signature format: dynamic online exhibitions that turn museum collections into global, narrative-driven journeys.
Case studies
- 150 Years of Impressionism: A digital exhibition linking Musée d’Orsay, Musée de l’Orangerie and Musée Marmottan Monet to cinema, comics, video games and fashion.
Explore - Following Duccio’s Footsteps: A cross-city collaboration between the National Gallery (London) and Siena’s museums.
Explore
→ Live Lecture-Shows
Multimedia storytelling events that blend education and wonder.
Case studies
- Genius Loci & Imaginary Places (Gallerie d’Italia – Turin): from Crewdson to Miyazaki, an emotional journey through landscapes in art and literature.
- Anatomy of Conflict (Museo del Risorgimento + Biennale Democrazia): from Aristotle to Attack on Titan, exploring the arts of war across time.
Public Institutions
Shape social impact, foster participation, promote inclusive narratives
Hypercritic collaborates with governments, ministries, schools, and universities to promote access to culture, critical thinking, and social inclusion through editorial projects, public events and civic education formats.
→ Cultural empowerment & civic engagement
Our formats are ideal for cultural diplomacy, SDG/ESG alignment, and lifelong learning.
Case studies
- Proust 100 – A Symphony of Memory (with Musée Carnavalet – Paris): a participatory exhibition involving citizens and writers around the centenary of Marcel Proust.
Explore - Hypercritic Change!: A growing archive of cultural stories at the intersection of sustainability, equity, inclusion and innovation.
Explore
→ Training and education
We design workshops, masterclasses, and learning paths for students and professionals.
Partners include
Scuola Holden · Università di Torino · UNESCO · IED · UNISG · Red Sea Film Festival Foundation · European Association of Creative Writing
Private Companies
Boost your brand’s narrative, foster cultural engagement, and enhance team creativity
We create customized projects for companies that want to engage customers and employees through storytelling, creative education and values-based communication.
→ Branded cultural content & experiences
From podcast series and short films to books, corporate events and social storytelling.
Case studies
- Todo Cambia: a documentary film supported by the UN and Piedmont Regional Council for the Human Rights Festival.
- Kitchen Run & The Great Atlas of Italian Wines: editorial projects that blend food, culture and storytelling with elegance and impact.
- Museum-Theatre Lab (Palazzo Buonaccorsi – Macerata): the first Italian live narrative design workshop inside a museum, developed with major Italian brands.
→ Wellbeing and corporate training
We offer inspirational sessions and curated learning journeys to enhance cultural welfare and innovation in the workplace.
Why Hypercritic
- Recognized by the Ministry of Culture and supported by Invitalia
- Included among the Pioneers of Change by the World Economic Forum
- Trusted by institutions like the Musée d’Orsay, National Gallery London, Biennale Democrazia, and companies such as Mondadori, Slow Food, and CasaOz
- Cited by The New York Times and Wikipedia
Hypercritic is the digital Atlas of the Arts — a bridge between heritage and contemporary imagination.
Get in touch
We’d love to explore how we can work together.
📧 Clara Gastaldi — General Manager
📱 +39 347 700 8401
📩 cgastaldi@hypercritic.org
The Hypercritic Network
